Search Trends - Search Engine Marketing

Jonathan Mendez's offers up 7 Ways to Optimize Your YouTube Tags...good stuff. It's all about keywords and search--even with video. Plus throw in a few adjectives that you might not use in your normal SEO and you've got a fully optimized YouTube video.

Labels: tags, video, youtube

When I came into the office yesterday, the frist thing I was asked was whether I watched the SuperBowl or not. The next question was which commercial I liked best. No one asked me which team I was rooting for or which play I liked best, it was "which commercial did you like?" I think it's the only event I know of that people actually enjoy watching the commercials (myself included). Everything else I just Tivo and skip the commercials. Even two days after the big game, Google has a link right on their homepage to "Watch the Super Bowl Commericals on YouTube" Granted, Google owns YouTube so they stand to benefit from people watching videos on there, but they don't put links on their homepage on a whim. They put it up there because there is a HUGE demand for these commercials. Aside from being all over YouTube, searches for the Super Bowl commercials are among the top rising searches over the past few days.

My point with all of this is that your $2 million for a Super Bowl commercial buys a lot more these days. Of course you still get all the millions of viewers who will see your commercial during the game, but now you also get a huge surge of online viewers who are actually seeking out your commercial. If your commercial is good, you'll get a lot more mileage out of it in terms of buzz, but even the bad ones get a lot more attention than they deserve from bloggers and other sites that rank their best and worst Super Bowl ads.

Another cool thing I liked this year was the trend of user-generated videos. Some of the videos created by non-pros were awesome. My favorite in this genre was the Doritos commercial with the girl at the checkout. That was funny and it did a good job of shamelessly plugging the product without being annoying. I didn't catch all the commercials and haven't seen them all online yet, but so far, my overall favorite commercial was probably the Fist Bump beer commercial...

Labels: super bowl ads, video, youtube