Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, March 01, 2007

Yahoo Finally Offers A Way to Opt Out of Lame Directory Titles

It's about time Yahoo joined the party and adopted a meta tag that allows site owners to tell Yahoo to use the HTML title instead of the Yahoo directory title. The search engines that use the ODP directory implemented a similar tag a while back. Yahoo has been promising a similar option for several months, so it's good to see it actually happen.

The code for the new tag is

<META NAME="ROBOTS" CONTENT="NOYDIR">

or

<META NAME="Slurp" CONTENT="NOYDIR">

Read about it on the Yahoo blog

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