Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Friday, June 29, 2007

Yahoo Has a Stronger Brand for Search Than Google?

I just read a very interesting report out of Penn State about an experiment they performed to see how a search engine brand influences the perception of relevance. They displayed the exact same set of search results for various keywords, but formatted with different search engine's logo/layout. Surprisingly, Yahoo came out with the best scores. I'm sure brand plays an important part in people's perception of search relevance, but I'm not sure I trust their results completely based on the sample size (32 people) and the methodology used. I hope this spawns some additional research into this concept of branding/search.

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posted by Dave @ 9:17 AM   0 comments links to this post

Thursday, April 19, 2007

Buh-bye Froogle: Hello Google Product Search

Google has changed the name of their product search to Google Product Search instead of Froogle. Froogle was a clever name, but this ain't Larry and Sergy's tiny little upstart anymore. Google is a big brand now, so they've got to start acting like it. The move makes complete sense in terms of maintaining their brand integrity. Kind of like what I read on Seth's blog about brand DNA this morning.

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posted by Dave @ 9:44 AM   0 comments links to this post