Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, April 25, 2007

PPC Keyword Tips from Google

These tips on the Inside AdWords blog offer up some good advice about keyword length, negative keywords, and deleting non-performing keywords. Definitely things you should be doing if you want to maximize the return on your advertising dollars with PPC.

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