Monday, November 26, 2007

Can Google Index PHP Pages?

Peter just wrote a post about SEO for PHP pages on the SEO.com blog. Indexability of dynamic pages of all varieties (including PHP) is often misunderstood. I think a lot of it comes from changes that have occured over the years in terms of Google's ability (or rather willingness) to index dynamic pages, and it also comes from uninformed SEOs spreading outdating information or even outright rumors as though they were facts.

For all you SEO geeks, Peter's post offers a good intro to the topic of the CURRENT situtation regarding dynamic pages--not how it was 5 years ago. Remember, this is the first in a series of articles about the topic--so stay tuned to our SEO Blog to learn more.

Friday, November 23, 2007

Forget shopping, give me some pizza!

Yahoo's Buzz Log talks about the surge in searches for pizza the day after Thanksgiving. Who wants to cook after preparing that big feast yesterday, anyway?

Saturday, November 17, 2007

Credit Card Searches Surge With Holidays Looming

According to this from Hitwise, searches for credit cards have doubled, presumably as people gear up for the holidays. Apparently this increase in searches happens in November every year.

Google Makes Adsense Less Clickable (but in a good way)

Google announced on both the Adwords blog and Adsense blog that they've changed the format of their content ads. So now instead of the entire ad body being clickable, it's only the link and URL portions--yeah, the parts that should have been clickable all along. I'm not sure how much of Google's revenue comes from accidental clicks, I'm guessing it's not huge, but I've clicked on an adsense link accidentally by clicking on the text of the ad. This seems like good news for advertisers: fewer junk clicks, but bad news for adsense publishers: less revenue from accidental (junk) clicks. On the adsense blog, they try to spin it as a positive saying that advertisers will be more satisfied and spend more, but they admit that they're doing it to get rid of bunk clicks--which will reduce publishers' revenue. Bummer for them (us), but sweet for advertisers (oh wait, that's us, too!).


Twitter and MyBlogLog as Marketing Tools

Lee Odden offers up some great advice (with the help of several contributors) about

Using Twitter for Marketing/PR

and

Using MyBlogLog for Marketing

I still don't get twitter, but I know there a lot of people that really love it. That's the thing with social media, it's not for everyone--and different people connect with different social networks. I do like mybloglog and I get it, even though I haven't spent a lot of time getting the full benefits I could. Lee's article gives some good ideas on what other people are doing with it.