Yahoo Ads in Adobe PDFs
A couple days ago Adobe and Yahoo announced that they are going to start serving up Yahoo ads in PDF docs. It's kind of an interesting development, because this not only expands the types of content that can be used by advertisers, it also gives publishers another way to monetize PDF ebooks and other useful content. There is already a lot of good, free pdf docs out there, but this will give people even more incentive to publish great content that can be monetized with ads rather than charging for the content.
Details about how PDF ads work
Here's a sample screenshot of what the ads look like
Honestly, I'm kind of surprised that it's taken this long for them to figure out this revenue model. Everyone else has been doing this type of ads for a long time. The way it works is that the publisher of the PDF doc has to opt in to show ads on their doc and then they get a cut of the ppc fees. I assume Adobe's making a cut, too, and of course Yahoo gets their piece of the pie. The ads that are displayed are pulled from Yahoo's content ads, based on the content of the pdf.
If you want to sign up for the beta program and display ads in your pdfs, they're taking signups for the beta
If you want to advertise on other people's pdf docs, you can do so thorough a regular YSM account. Just make sure you're using "Content Match" and your ads should start showing up on relevant PDFs.
More on the news from Search Engine Land
Details about how PDF ads work
Here's a sample screenshot of what the ads look like
Honestly, I'm kind of surprised that it's taken this long for them to figure out this revenue model. Everyone else has been doing this type of ads for a long time. The way it works is that the publisher of the PDF doc has to opt in to show ads on their doc and then they get a cut of the ppc fees. I assume Adobe's making a cut, too, and of course Yahoo gets their piece of the pie. The ads that are displayed are pulled from Yahoo's content ads, based on the content of the pdf.
If you want to sign up for the beta program and display ads in your pdfs, they're taking signups for the beta
If you want to advertise on other people's pdf docs, you can do so thorough a regular YSM account. Just make sure you're using "Content Match" and your ads should start showing up on relevant PDFs.
More on the news from Search Engine Land
Labels: yahoo
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