Tuesday, October 16, 2007
Even though Google holds back a lot of their keyword data, they've slowly been offering up more and more tools to allow people to figure out which keywords to bid on (and/or to optimize for). This post from the Adwords blog points to a couple of these tools as well as giving the idea to search forums, wikipedia, and good old Google search for ideas on keywords. All good advice. If you want to get the most out of your search marketing campaigns, you need to make sure you're covering all the relevant keywords and it's tough to think of them all by your lonesome. Use the tools that are available, and get creative!