Search Trends - Search Engine Marketing

Since this blog is called Search Trends, and due to the industry I'm in (SEO), I am very interested in what people are searching for. Most of the time, my clients don't care about what the most popular searches are, they just care about the most popular searches for their industry. However, I find it very interesting to see what keywords people are searching for. Many search engines and social media sites offer up data showing the most popular searches.

Rand and friends over at SEOMoz have recently released another cool free tool, the Popular Searches tool that compiles popular search data from several data sources.

I like that this tool pulls from a variety of sources--blog search (technorati), web search (Yahoo, Google, AOL, Ask, Lycos), ecommerce (eBay and Amazon), social media (flickr, delicious). I'd like to see all this data somehow weighted and pooled into a single database that could be sorted and analyzed over specific time periods. It would be interesting to see search trends for specific products, or music bands, genres, etc. But it's definitely easier than going to each of these sites on your own to try to figure out what's hot.

Labels: keywords, popular searches, search trends