Impression Share Reports for Adwords
Google announced on the Adwords blog that they now provide reports that show your share of total impressions for your keywords. Basically this means what percentage of total searches for your keywords did your ads show up for. Very useful to know what kind of penetration you're getting in your market (are you leaving money on the table?), but also useful to gauge the true number of total searches for any given keyword or industry.
Labels: google adwords, ppc
posted by Dave @ 10:48 AM
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