Yahoo Has a Stronger Brand for Search Than Google?
I just read a very interesting report out of Penn State about an experiment they performed to see how a search engine brand influences the perception of relevance. They displayed the exact same set of search results for various keywords, but formatted with different search engine's logo/layout. Surprisingly, Yahoo came out with the best scores. I'm sure brand plays an important part in people's perception of search relevance, but I'm not sure I trust their results completely based on the sample size (32 people) and the methodology used. I hope this spawns some additional research into this concept of branding/search.
posted by Dave @ 9:17 AM
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