Tuesday, June 26, 2007
The Virtues of Organic Search Listings
This NY Post article extolls the virtues of organic search listings, by referencing an upcoming report by Internet Search Metrics along with eBay's recent Adwords spending diet. They point to these things as evidence that there is a lot of valuable traffic that is being left on the table by companies that ignore organic search while spending thousands or millions of dollars on paid search. I've personally seen this many times with marketers I've talked to about SEO. I think a large part of the reason for this isn't so much that companies are unaware of the value of organic search, it's more like they've tried doing organic SEO themselves or even outsourced it to an SEO firm, but didn't see measurable improvement, so they gave up in favor of PPC, which gives them complete control as long as they keep paying.