Search Trends - Search Engine Marketing

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Thursday, May 24, 2007

Seth Godin in Salt Lake City

Went to see Seth talk about his new book, The Dip this afternoon. Seth appears to have a nice following here in the Salt Lake City area. The guy has got some incredibly simple, yet powerful ideas about marketing. I'll read the Dip tonight--it's short (only 70 tiny pages), but based on Seth's presentation today, I'm sure it will be good stuff.

Great job, Phil and all the rest of the WordMob gang. I don't know if we hit the numbers we were hoping for, but it seemed like a great turnout.

Seth gave a lot of good little nuggets of information, but I didn't bother taking notes since I saw a few people blogging at the event (like Phil Windley and I figured Chris would come through with a good overview. Seth's speech was great and I really liked the q&a -- probably my favorite question/answer was the high school marketing teacher who asked what three things he would teach his students. The answer: Get over yourself--no one cares about you, go sell stuff on ebay, and learn to tell a story. I think those are some good things for 17 yr old kids to learn (or 37 yr olds for that matter).

Also, most of the people I can think of to give my extra copies of the book were at the event, so if anyone's reading this and wants one of my 4 extra copies, drop me a line.

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1 Comments:

  • At 10:09 AM, Blogger Chris Sandberg said…

    I really would have liked to have gone to this event but at least I got a summary from many of the Utah bloggers who did go. I would be interested in one of your books if you still have one in a couple months when I get back to Utah.

     

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