Search Trends - Search Engine Marketing

This interview with Adam Lasnik offers up some pretty good info. It's a long-ish interview, but if you don't have time to read it all, here's a short summary of my take on Adam's comments:

• * You're ok to have some paid links, Google realizes they'll never catch them all, as long as you've got a good mix of links, you're probably fine. (they still don't like them, but that doesn't mean they're going to get you booted out of Google).
  
• * Duplicate content penalties are very rare and we're probably all worrying way too much about this one, too. If you're a black-hatter stealing other people's content from all over the web, you might be in trouble, though.
  
• * Google indexes pages with crappy (non-validated) code just fine, and will continue to do so as long as universities and other fine institutions continue to publish great content within crappy code.
  
• * If your site is popping in and out of the search results regularly with every algorithm update, you might be living on the edge of Google's "quality guidelines". Good sites shouldn't see much fluctuation in the search results with each algorithm update.
  

Read the whole interview here

Labels: google