Google Radio Ads, Anybody Got Your Ears On?
The Adwords blog offers up some answers about Google Radio Ads. They let you bid on radio spots like we already do with Adwords, or you can secure a particular space by doing a "reserve buy". They say it's not remnant inventory and they have spots available all week and at all time slots. You could do some cool tests with this type of advertising. Sounds interesting...and they're taking beta testers for Google Audio Ads. And look, they've already got some case studies.
Labels: google adwords, radio ads
posted by Dave @ 10:03 AM
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