eBay: Total Market Dominance
When you think of online auctions, what comes to mind? Of course it's eBay. eBay has firmly cemented itself as the only place to go when you want to buy or sell online. Technically, there are a lot of other auction sites, but based on the traffic market share eBay controls, they're pretty much the only game in town.
Check out the figures from HitWise
Yahoo is closing their U.S. auction site in June. They don't really say why, but it's pretty obvious they're fighting a losing battle and they are making a lot more from eBay as an advertiser than they ever did with the auction site.
Between eBay and eBay motors, they account for 94% of the traffic to auction sites. This is according to HitWise, which usually has pretty reliable numbers. I wonder how in the world gunbroker.com landed in the third spot? And where is Overstock Auctions? Overstock really pushed auctions hard at first. It's buried on their site now, but it's still up and running as far as I can tell. Regardless, that kind of market dominance is incredible! Microsoft might be close to that kind of dominance with their OS, but who else? Very few markets are dominated by a single company like that.
The crazy thing is that Google is on track to do the same kind of thing with the search market. Every year their share of the market just keeps going up and the other search engines can't keep up. I doubt Google will ever get to 90% of the total search traffic, but I didn't think they'd become as dominant as they are now, either.
Check out the figures from HitWise
Yahoo is closing their U.S. auction site in June. They don't really say why, but it's pretty obvious they're fighting a losing battle and they are making a lot more from eBay as an advertiser than they ever did with the auction site.
Between eBay and eBay motors, they account for 94% of the traffic to auction sites. This is according to HitWise, which usually has pretty reliable numbers. I wonder how in the world gunbroker.com landed in the third spot? And where is Overstock Auctions? Overstock really pushed auctions hard at first. It's buried on their site now, but it's still up and running as far as I can tell. Regardless, that kind of market dominance is incredible! Microsoft might be close to that kind of dominance with their OS, but who else? Very few markets are dominated by a single company like that.
The crazy thing is that Google is on track to do the same kind of thing with the search market. Every year their share of the market just keeps going up and the other search engines can't keep up. I doubt Google will ever get to 90% of the total search traffic, but I didn't think they'd become as dominant as they are now, either.
posted by Dave @ 9:19 AM
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