Friday, April 20, 2007
Yahoo Analytics?
I remember the guys at Yahoo taking up their analytics solution several years ago, but until I read this article on NewsFactor, I'd kind of forgotten all about it. The article points out that Yahoo had acquired Keylime Software as part of its purchase of Overture. I had a Keylime sales rep give me a demo back in 2000 or 2001. It looked like a pretty cool system at the time. I haven't heard much talk about it, but this "new" analytics system is part of the new Panama search marketing system--but only available for advertisers spending at least $6K/year in YSM.
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