Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Friday, April 20, 2007

Yahoo Analytics?

I remember the guys at Yahoo taking up their analytics solution several years ago, but until I read this article on NewsFactor, I'd kind of forgotten all about it. The article points out that Yahoo had acquired Keylime Software as part of its purchase of Overture. I had a Keylime sales rep give me a demo back in 2000 or 2001. It looked like a pretty cool system at the time. I haven't heard much talk about it, but this "new" analytics system is part of the new Panama search marketing system--but only available for advertisers spending at least $6K/year in YSM.

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