Selling SEO Services in a Sea of Snake Oil
John Andrews wrote a great post about some of the difficulty of selling SEO services with so much misinformation and snake oil salesmen in the marketplace.
He references Market for Lemons an essay by Nobel prize winner George Akerlof. That essay established what is now known as asymmetrical information theory. Sounds like a very interesting read.
He references Market for Lemons an essay by Nobel prize winner George Akerlof. That essay established what is now known as asymmetrical information theory. Sounds like a very interesting read.
Labels: seo
posted by Dave @ 11:04 AM
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