Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Friday, April 20, 2007

Selling SEO Services in a Sea of Snake Oil

John Andrews wrote a great post about some of the difficulty of selling SEO services with so much misinformation and snake oil salesmen in the marketplace.

He references Market for Lemons an essay by Nobel prize winner George Akerlof. That essay established what is now known as asymmetrical information theory. Sounds like a very interesting read.

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