I call it GoogleUpon

Yeah, Google's the bomb and all that, but they still know how to copy an idea that works. It's cheaper than trying to buy the company, anyway.

I remember when I first heard of StumbleUpon, I thought it was the stupidest idea I'd ever heard of. I probably didn't get it back then, plus I think they've actually improved on the idea a lot and made it into a somewhat useful service--obviously it's good enough for google to copy with their new "searching without a query" toolbar button. Hey, they're capturing all that data about your search history, they might as well do something with it, right?