Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Saturday, April 14, 2007

Google Goes Gangbusters, Acquires DoubleClick for $3 Billion

In its biggest acquisition yet, Google acquires DoubleClick for $3.1 Billion in cash. Here's the word from the Google Blog. It's pretty amazing when you consider that DoubleClick did just 300 million in total revenue last year. But this is Google we're talking about and they had the cash laying around and apparently it was burning a hole in their pocket. I was thinking Microsoft would make this acquisition, and maybe Google bought to avoid that threat.

Is Google trying to take over the world? Or at least the Internet? Here's breaking news from 10 years in the future: Google Acquires the Internet

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