Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, April 19, 2007

Gimme more of that anchor text data



Vanessa announced expanded data for anchor phrases in Google's webmaster tools. Data is good. More data is better.

The webmaster tools from Google are good because they let you get a peek under the covers at what Google knows about your site.

Also, with everything else going on, I missed the announcement of the new sitemap support in robots.txt. Apparently by adding a line with the URL of your XML sitemap to your robots.txt file, all the search engines that support the sitemap protocol will know where to find it. Very nice.

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