One of the nice things about Google Analytics (besides the price) is that there are a lot of people using it, so you get a lot of useful hacks to make it even more powerful than it already is. For example,
this hack lets you track exact keyword searches, which is similar to
what this filter does but using a script instead of a filter. These tools are very useful to determine which keywords people are actually finding your site with--especially helpful for eliminating non-relevant keywords with negative matches.
Labels: google analytics
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