Buh-bye Froogle: Hello Google Product Search

Google has changed the name of their product search to Google Product Search instead of Froogle. Froogle was a clever name, but this ain't Larry and Sergy's tiny little upstart anymore. Google is a big brand now, so they've got to start acting like it. The move makes complete sense in terms of maintaining their brand integrity. Kind of like what I read on Seth's blog about brand DNA this morning.