Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, March 01, 2007

Yahoo Finally Offers A Way to Opt Out of Lame Directory Titles

It's about time Yahoo joined the party and adopted a meta tag that allows site owners to tell Yahoo to use the HTML title instead of the Yahoo directory title. The search engines that use the ODP directory implemented a similar tag a while back. Yahoo has been promising a similar option for several months, so it's good to see it actually happen.

The code for the new tag is

<META NAME="ROBOTS" CONTENT="NOYDIR">

or

<META NAME="Slurp" CONTENT="NOYDIR">

Read about it on the Yahoo blog

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1 Comments:

  • At 10:39 AM, Blogger Nelson said…

    "Lame" is right. I don't know why it took them so long to realize how big of a problem that was nor do I know why they made the problem in the first place. In organic results, your title is as much of an ad as in the sponsored listings. If it's simply your company name and you have no branding as of yet, this can be a huge deterrent of traffic to your site. I'm glad they finally fixed that.

     

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