Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, March 06, 2007

Analyzing the Webmaster Skew of Alexa Data

Just saw this anlaysis of the webmaster skew of Alexa's data. Not exactly a comprehensive study, but apparently Peter is a very smart guy and I think he makes a very valid point--you can't put too much stock in Alexa numbers because of the way they gather their data.

Unfortunately, until something better comes along, I think people will continue to look at Alexa data as some kind of measure, even though it kind of sucks. At least take the Alexa numbers with a grain (or two) of salt.

via Matt Cutts

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