Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, March 22, 2007

Google Analytics Hack: Full Referrer Tracking

I use Google Analytics on a lot of my sites, as do most of our clients. Google's solution is very robust and offers a lot of great analytics data and reports--especially for the price (free). One thing I find annoying is that they don't allow you to see the full referring URLs by default. Reuben Yau offers up a solution to this problem using urchinTracker, and a follow up solution for people who may not be able to edit the head section of their pages.

This hack is useful if you get clicks from multiple pages on a website, and you want to track how much comes from each URL. Or if you see traffic showing up from a news site or some other site but can't find the link, this will show you the exact URL the traffic is coming from.

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