Search Trends - Search Engine Marketing

Didn't think there were still 10 search engines that matter? Well, you're right. As you look closely at the Nielsen/Netratings list of top 10 search providers for December, you'll find it no surprise that the engines in the seventh through tenth spots captured half a percent or less of the total search marketshare. Nobody than Yahoo had more than 8.4%, which is all MSN had for the month. Also, keep in mind that Google's dominance is a lot bigger than 50.8% because you've got AOL in the fourth spot, along with Earthlink and Comcast, which all simply use Google search. Ask.com has been quietly growing their marketshare with MyWay and a few other search partners using their search engine--although it seems like they all serve up Adwords ads as a huge percentage of their business model.



From ClickZ