Pork Lawyers Pick on Breastfeeding Blogger...good link building tactic?
I've been seeing this story all over the place this morning about how an overzealous lawyer for the pork board is picking on a breastfeeding blogger about a shirt she was selling that said "the other white milk", promoting breast feeding.
The lawyers and whoever decided to make this an issue were not very smart. My personal feeling is that they have every right to protect their trademark, but they definitely got carried away in some of the stuff they implied in their letter. They could have handled it more tactfully and had it go over much more smoothly. Although I've never known a lawyer to handle things tactfully or smoothly. They love sending hate mail. It's one of the things that gives them joy, I guess.
When it's all said and done, I'm sure this whole thing won't affect pork sales at all. The Lactivist website will end up with a LOT more links from all over the place and everyone will eventually forget about the whole thing. My question is, have people ever tried to bait these trademark owners into sending hate mail so they can blog about it and generate a lot of buzz about the issue? I'm not saying that's what she did in this case (I'm sure she didn't), but it will end up being a positive thing for her site in terms of traffic, links, etc. Nothing like a little controversy to generate publicity (and links).
The lawyers and whoever decided to make this an issue were not very smart. My personal feeling is that they have every right to protect their trademark, but they definitely got carried away in some of the stuff they implied in their letter. They could have handled it more tactfully and had it go over much more smoothly. Although I've never known a lawyer to handle things tactfully or smoothly. They love sending hate mail. It's one of the things that gives them joy, I guess.
When it's all said and done, I'm sure this whole thing won't affect pork sales at all. The Lactivist website will end up with a LOT more links from all over the place and everyone will eventually forget about the whole thing. My question is, have people ever tried to bait these trademark owners into sending hate mail so they can blog about it and generate a lot of buzz about the issue? I'm not saying that's what she did in this case (I'm sure she didn't), but it will end up being a positive thing for her site in terms of traffic, links, etc. Nothing like a little controversy to generate publicity (and links).
posted by Dave @ 9:53 AM
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