Decoding Yahoo's New Ranking Model for PPC
I got an email this morning from YSM offering up some tips on how to get your site ranked well with their new ranking algorithm. If you understand what works in Google Adwords, you should now be able to apply those same principles in Yahoo. Here are 5 specific tips they offer:
So, there you have it.
- * Include keywords in your ad (use our Insert Keyword feature)
- * Choose keywords for each ad group carefully.
- * Use ad testing.
- * Use our Excluded Keyword feature to optimize your Advanced match type ads.
- * Review your current bids and set a campaign budget to meet your business goals.
So, there you have it.
posted by Dave @ 9:04 AM
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