Wednesday, December 20, 2006
Google and Duplicate Content - Straight from the horse's mouth
No, Adam Lasnick isn't a horse, but it's a fun figure of speech...anyway I love it that Google has a blog or two for every one of the services they offer. Now we get to hear little juicy tidbits that give us a lot more confidence about how they handle different issues that SEO-types like me deal with on a daily basis. In the latest post from Adam. He tackles the issue of duplicate content. He explains exactly what is duplicate content and what's not (translations of the same content are ok). He also goes on to offer advice on how webmasters can help Google in its quest to eliminate duplicate content. Suggestions include using robots.txt to block the non-preferred pages, 301 redirects, preferred domain option in Google's webmaster tools, and a few other ideas. He also says to not worry too much about scrapers and other sites that swipe your content because those crappy sites seldom impact the source site's presence in Google. These are all pretty common sense suggestions and ideas, but I'm glad to hear Google come out and explain (kind of) how they handle dupe content and what we can do about it.