Just read this on Cnet...talking about spammers/scammers that try to get their own stuff "dugg" on Digg and other social media sites. It's obviously a problem, and I'm not sure there's any news in their article, but it's only going to become more of a problem as marketers realize the potential reach of these social networking sites. The problem with the whole Web 2.0/social media frenzy is that the quality of these sites is based on the assumption that everyone is "not evil" and has pure motives, so they would never think of trying to game the system. Problem is, they've created a system with a huge payoff for gamers, and they don't seem to have very good checks in place to keep it from being gamed. Articles like this won't do anything but give the idea to more potential scammers to flood these social media sites with more junk. Thanks, Cnet.


2 Comments:
At 12:33 PM,
Chris Sandberg said…
I also just read this article today. I thought from the title given on Digg that a lot more information was going to be given. Pretty much all that was written in the article was old new (at least as far as internet news goes), but it will probably reach a larger audience now.
I think that Digg is actually doing a pretty good job at stopping spammers from getting any significant traffic. I see spammers submit stuff all the time, but it never really goes anywhere, maybe just a few Diggs. The spam that does get to the homepage is buried pretty quickly.
Digg and other social media sites do have problems but I think they will improve over time.
At 12:45 PM,
Dave said…
Yeah, I hope you're right and they'll be able to keep ahead of the scammers. It's a shame really that this junk always happens to decrease the usefulness of new technology...email spam, blog comment spam, search engine spam, click fraud...the list goes on...all driven by the almighty buck.
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