Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, November 21, 2006

Hitwise: Recipe Searches on the rise - anyone for pumpkin pie?

I'm a sucker for these press releases from Hitwise. They just sent me one about searches for food and recipe-related keywords. It's logical and timely with Thansgiving just a few days away that searches would skyrocket for those keywords...

Here's an excerpt from the release:

Pumpkin Pie and Dessert Recipes the Top Recipe Search

The most popular recipe related search terms for the one-week period ending November 18, 2006 were 'pumpkin pie recipe,' 'pecan pie recipe,' 'pumpkin cheesecake recipe,' 'pumpkin roll recipe' and 'sweet potato pie recipe.'

AllRecipes.com (www.allrecipes.com) was the top website receiving traffic from the term 'recipe' for the week ending November 18, 2006 with 36.9 percent of visits from the term. Food Network (www.foodnetwork.com) was second, accounting for 13.1 percent of visits from the term, followed by Kraft Foods (www.kraftfoods.com) with 8.2 percent of visits.


That reminds me, I'm in charge of making the pies this year...anyone know any good recipes for pumpkin pie?

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