Search Trends - Search Engine Marketing

Last year I wrote about how Cyber Monday isn't real. I just saw another article today that talks about that very issue. Cyber Monday is really a lot more hype than reality. Yeah, people will be shopping online next Monday (I've already started my online Christmas purchases), but it's not really the biggest shopping day of the year. It give the "media" something to talk about and it sure sounds cool, doesn't it. The other interesting thing I got from the article is that Black Friday isn't really living up to its name anymore. It used to mark the day that retailers were finally making a profit--in the black. That's not necessarily the case anymore, but they still call it that for old times' sake. Besides, the day after Thanksgiving is the biggest shopping day of the year, right?

Wrong. According to that article, the day after Thanksgiving was only the sixth busiest shopping day of the year. December 23rd was the busiest! I've been shopping a day or two before Christmas and I can attest, it was crazy! Maybe it's because all the online shoppers who procrastinated realize they have to go to an actual store because they can't get their stuff shipped to them in time.

Anyway, even though I just feel like I've been living a lie my whole life about this black Friday thing, it's good to finally know the truth, and the truth is, this is a huge time for shopping--online or off, so retailers get ready, 'cause they're a comin'.

Here's the full article on Reuters