Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Monday, October 30, 2006

MSN/Live.com is on the prowl for new customers

SEW reports that MSN is about to launch a huge "customer acquisition campaign for Live Search." It will be interesting to see what they come up with this time...I don't recall their last ad campaign being all that effective. Now they're rebranding as LIVE.com. If they do it right, I bet they can grow their marketshare, but it's possible that they'll burn a lot of cash before they see any kind of return on it.

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