Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, October 10, 2006

Google Pays big bucks for YouTube

It's official... the rumor mill was churning loudly and quickly and sure enough, Google is going to buy YouTube. I've ready various opinions on whether or not this is a good deal for Google. I'm not certain YouTube is worth $1.65 billion, but I think it's a good move by Google to get the biggest name in online video...and if the numbers make sense (and they must or they wouldn't have done the deal, right?), it put's Google at the top of the heap for video...as long as they don't ruin the community on YouTube and drive users to find another place to share their lame home videos.

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