Google Adwords Click Settlement
Just got this email today from Google about the Lane's Gifts Click Settlement:
Dear Google AdWords advertiser:
We are writing to notify you that we have processed your claim for Account Number ************ under the Lane's Gifts v. Google class-action settlement. We are issuing credits to the AdWords account identified in your claim.
To view your credit award, log in to your account and open your Billing Summary page. Your credit award will appear under the label 'Adjustment - Click Quality' between the dates 10/27 and 10/28. In some cases, it may take a few days for an award to be reflected on this page, so if you don't see it at first, please check back soon.
You don't need to do anything to redeem your credit. Google will automatically apply it to future invoices for your credited AdWords account. The credits are valid for one year from their date of issuance and may be canceled at any time after that.
Credits are awarded on a pro rata basis, taking into account these factors:
- The amount you paid Google for advertising
- Google’s revenues from online advertising since January 1, 2002,and your claim percentage
- The total amount of credits available in the settlement, which is US$60M.
What this means is that the ad credits for the click fraud are supposed to be showing up in anyone's account who applied for the credit. So, if I'm understanding this right, and the number I see is my credit, my share of the $60M is a lot smaller than I thought it would be. It's tiny. Peanuts. I don't remember whose numbers I was using to figure my expected refund, but it's about 1/10 of what I thought it would be. I must have done the math wrong. Oh, well. It's slightly better than nothing.
Dear Google AdWords advertiser:
We are writing to notify you that we have processed your claim for Account Number ************ under the Lane's Gifts v. Google class-action settlement. We are issuing credits to the AdWords account identified in your claim.
To view your credit award, log in to your account and open your Billing Summary page. Your credit award will appear under the label 'Adjustment - Click Quality' between the dates 10/27 and 10/28. In some cases, it may take a few days for an award to be reflected on this page, so if you don't see it at first, please check back soon.
You don't need to do anything to redeem your credit. Google will automatically apply it to future invoices for your credited AdWords account. The credits are valid for one year from their date of issuance and may be canceled at any time after that.
Credits are awarded on a pro rata basis, taking into account these factors:
- The amount you paid Google for advertising
- Google’s revenues from online advertising since January 1, 2002,and your claim percentage
- The total amount of credits available in the settlement, which is US$60M.
What this means is that the ad credits for the click fraud are supposed to be showing up in anyone's account who applied for the credit. So, if I'm understanding this right, and the number I see is my credit, my share of the $60M is a lot smaller than I thought it would be. It's tiny. Peanuts. I don't remember whose numbers I was using to figure my expected refund, but it's about 1/10 of what I thought it would be. I must have done the math wrong. Oh, well. It's slightly better than nothing.
posted by Dave @ 4:20 PM
2 Comments:
At 10:23 AM,
Anonymous said…
I also have had trouble reconcilling what has been credited.
I asked for the formula used and I believe there is a floor in Google's response. Here's what I received.
Credit = (S) * (C) * (US$60M)
--------------------
(T)
T = googles revenue from online advertising
C = claim percentage
S = amount I paid Google for advertising
Keeping things simple, I reckon that unless S * C = T Google will not pay out the full $60m. The total of all advertisers S should equal T, so unless everyone is claiming for 100% of clicks there will be some change left in Google's bank account!
At 10:29 AM,
Dave said…
Yeah, based on my refund amount, I'm guessing you're right, my anonymous friend. I think it's pretty lame if they don't pay out the whole amount. It's not like they're really paying it out anyway, it's just advertising credit, which will be spent much more quickly than the money if they'd sent a check.
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