Hitwise US Data Center - more of a peek under the hood
I've always drooled at the chance to get my hands on more of HitWise's data. They provide a unique look into Internet usage, but it costs an arm and a leg to get access to their data. Smallish business types like me can't afford the expense...I couldn't type nearly fast enough with just one arm.
For the longest time, they kept all their data tightly under wraps without leaking a single tidbit to non-customers. Then they unleashed the blogs, which offer all kinds of cool insight into interesting trends in searching and web traffic in general. Now they're unleased what they call the Hitwise US Data Center.
Here's a blurb from the press release email I got this morning:
Hitwise, the leading online competitive intelligence service, today announced the launch of its new Data Center. The Hitwise Data Center features a sampling of the online usage and search data that Hitwise offers through its online competitive intelligence service in the US, UK, Australia, New Zealand, Singapore and Hong Kong markets. The Data Center is available to marketers, businesses, bloggers, academics, media and the general public. In the US market, Hitwise data is based on a sample of 10 million Internet users.
The Hitwise Data Center is updated monthly and will feature key data points and statistics on a market-by-market basis such as:
* Top 25 Most Visited Websites based on market share of visits
* Leading Search Engines by volume of searches
* Top 10 Industry Search Terms from across 20 pre-selected industries, from the more than 160 industry categories reported on by Hitwise
The US data center is located on the Hitwise website at: www.hitwise.com/datacenter
Thank you,
Matt Tatham
Manager, Media Relations
Hitwise
All I can say is--it's about time they realize the power in releasing monthly updates on some of the top sites, etc. This will generate a lot of links, traffic, buzz, and all that good stuff. I'm just as happy as can be to at least get a glimse of this data.
By the way, according to their data, here's the breakdown of search engine usage:
1. www.google.com 59.84%
2. search.yahoo.com 22.77%
3. search.msn.com 12.00%
4. www.ask.com 3.30%
Is this news to anyone? Oh, maybe you're suprised that Ask's share is over 3%. Quite impressive, but I wonder who the number 5 search engine is? And what happened to AOL search? Are those searches included in Google's numbers or something? I have a hard time believing that Ask gets more than AOL.
For the longest time, they kept all their data tightly under wraps without leaking a single tidbit to non-customers. Then they unleashed the blogs, which offer all kinds of cool insight into interesting trends in searching and web traffic in general. Now they're unleased what they call the Hitwise US Data Center.
Here's a blurb from the press release email I got this morning:
Hitwise, the leading online competitive intelligence service, today announced the launch of its new Data Center. The Hitwise Data Center features a sampling of the online usage and search data that Hitwise offers through its online competitive intelligence service in the US, UK, Australia, New Zealand, Singapore and Hong Kong markets. The Data Center is available to marketers, businesses, bloggers, academics, media and the general public. In the US market, Hitwise data is based on a sample of 10 million Internet users.
The Hitwise Data Center is updated monthly and will feature key data points and statistics on a market-by-market basis such as:
* Top 25 Most Visited Websites based on market share of visits
* Leading Search Engines by volume of searches
* Top 10 Industry Search Terms from across 20 pre-selected industries, from the more than 160 industry categories reported on by Hitwise
The US data center is located on the Hitwise website at: www.hitwise.com/datacenter
Thank you,
Matt Tatham
Manager, Media Relations
Hitwise
All I can say is--it's about time they realize the power in releasing monthly updates on some of the top sites, etc. This will generate a lot of links, traffic, buzz, and all that good stuff. I'm just as happy as can be to at least get a glimse of this data.
By the way, according to their data, here's the breakdown of search engine usage:
1. www.google.com 59.84%
2. search.yahoo.com 22.77%
3. search.msn.com 12.00%
4. www.ask.com 3.30%
Is this news to anyone? Oh, maybe you're suprised that Ask's share is over 3%. Quite impressive, but I wonder who the number 5 search engine is? And what happened to AOL search? Are those searches included in Google's numbers or something? I have a hard time believing that Ask gets more than AOL.
posted by Dave @ 9:05 AM
3 Comments:
At 11:50 AM,
Bart Gibby said…
WOW, again thanks for the headsup Dave. This is great info.
At 8:29 PM,
Bart Gibby said…
Wow, Dave that vreak down is different than alot of the stats I have heard. Well most of the stats I heard were when MSN released their own search algo and were doing all those TV commercials. So they basically said it was Google at 50%, Yahoo and MSN about tied for about 23% or something.
At 9:19 AM,
Dave said…
Yeah, every measurement service has their own methodology and they pull from different samples, so the numbers vary significantly, but I've never seen anything recent showing MSN anywhere near Yahoo in terms of search marketshare. I believe MSN was second place for a while back around 1999 or 2000 before Google took off, but has been in third for quite a while now. All the traffic stats to my sites and clients' sites seem to echo that breakdown.
ComScore's numbers from July (from SEWatch) show numbers that are different than hitwise--but not too far off and Yahoo is clearly in second place. I assume hitwise adds AOL's searches into the Google total because according to ComScore, AOL still gets almost 6% of search traffic.
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