Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, September 12, 2006

AOL adds free insurance coverage against ID theft

From BusinessWeek...AOL to offer free coverage against identity theft and computer damage. This is obviously a shot at regaining the trust of their dwindling customer base. It's essentially a small supplemental insurance policy that kicks in to cover some of the costs that aren't covered by users' home owners or other insurance policies. Not sure if it will be enough to stem the outflow of AOL customers, but it's a good idea anyway.

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