Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Tuesday, August 22, 2006

First Google Decline in Nearly A Year?

Has Google stopped growing? Danny Sullivan analyzes ComScore's numbers to see if Google has really quit growing while Yahoo grew a bit, according to the ComScore numbers.

Bill Tancer adds his two bits over on the HitWise blog, offering some insight into the issue based on HitWise data.

It looks like Google may have hit a plateau, or (gasp) even slightly declined in terms of search marketshare. Nothing much to worry about, however, we're talking maybe one percent drop max, so Google is still the big kid on the search engine playground. Besides, the numbers are far from conclusive, and a couple weeks worth of data (or even a couple months) is nothing to bet the farm on.

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