Page Strength...and other useful SEO tools
I like SEOMoz's new page strength tool. It's getting so much attention (and traffic) they had to take it offline, but it should be back up soon. It ranks web pages on a scale of 0-10 (sound familiar?), but it also shows all the factors that went into determining the ranking. The PageStrength score itself won't do anything other than make you feel proud if yous is high. The data it provides can be useful when used properly. There are tons of tools out there. Some are better than others, some free, some quite expensive. Bart reminded me just today about the free SEO tools on Bruce Clay's SEOToolset. Aaron Wall has some of the best free SEO tools I've seen, including backlink analyzer and the new firefox SEO extension. Speaking of tools, I met Phil Burns yesterday and he was telling me about a very interesting SEO research tool his company has developed. We're going to get together soon so he can show me how it works.
Keyword and market research are fundamental to any successful SEO initiative. With so many tools out there and so many different factors to measure and analyze, it can become very easy to collect tons of data and then not know what to do with it. Making the connection from research findings to applicable search marketing strategy is one of the keys to success in the search engines.
Keyword and market research are fundamental to any successful SEO initiative. With so many tools out there and so many different factors to measure and analyze, it can become very easy to collect tons of data and then not know what to do with it. Making the connection from research findings to applicable search marketing strategy is one of the keys to success in the search engines.
posted by Dave @ 10:44 AM
2 Comments:
At 11:56 AM,
Bart Gibby said…
Dave, I have seen Aaron Walls SEO book before, about a year ago. I had no idea he had free tools thank you.
Phil Burns suggested I read the Aaron Walls SEO Book, what do you think about his SEO book?
Also do you have any "Scientific Papers" from a Ph.D. at a university you could suggest to me covering search engines or SEO? We have a few at Provo Labs, but my calculas is not so hot.
At 9:07 AM,
Dave said…
Aaron Wall's book is probably the best, most current book on SEO. Beginners will get the most out of it, but advanced SEOs can get some good ideas (and reminders) from it, too.
I've read a few of the scientific papers about SEO. For the most part they're way over my head, but they can be interesting. I focus more on what works with SEO than how it works, which is more what those papers seem to focus on. I'm on vacation right now, but I'll see if I can dig up some links to some of those. I doubt I have any you don't already have, though.
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