Google's 2 Cents (and 2 docs) on Click Fraud
I'm interested to see how much Dr. Tuzhilin's report reveals. I think click fraud is a much bigger problem than Google lets on publicly, but I also think Google does the best job of filtering out those useless clicks and being proactive about refunding advertisers' accounts for fraudulent (invalid) clicks. As an advertiser I like to know what Google's doing to catch the fraud, but I also worry that it might give fraudsters too much information and ideas for ways to beat the system (which is why Google has been so close lipped in the past).


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