Google's 2 Cents (and 2 docs) on Click Fraud
Google is trying hard to get us to use the term "invalid clicks" rather than "click fraud." I doubt that will happen, but this is Google we're talking about...anyway, it's the weekend, so I haven't had time to read them, but they reference a couple very documents that sound very interesting, especially the 47-page report by Dr. Alexander Tuzhilin from NYU.
I'm interested to see how much Dr. Tuzhilin's report reveals. I think click fraud is a much bigger problem than Google lets on publicly, but I also think Google does the best job of filtering out those useless clicks and being proactive about refunding advertisers' accounts for fraudulent (invalid) clicks. As an advertiser I like to know what Google's doing to catch the fraud, but I also worry that it might give fraudsters too much information and ideas for ways to beat the system (which is why Google has been so close lipped in the past).
I'm interested to see how much Dr. Tuzhilin's report reveals. I think click fraud is a much bigger problem than Google lets on publicly, but I also think Google does the best job of filtering out those useless clicks and being proactive about refunding advertisers' accounts for fraudulent (invalid) clicks. As an advertiser I like to know what Google's doing to catch the fraud, but I also worry that it might give fraudsters too much information and ideas for ways to beat the system (which is why Google has been so close lipped in the past).
posted by Dave @ 10:51 PM
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