Search Trends - Search Engine Marketing

Businesweek jumps into the fray with this article about Google's new click fraud reporting. I'm surprised these guys never bring up the issue of Adsense and other similar revenue sharing programs being the driving motivation behind click fraud. As an adsense publisher, I'm happy to make money from Google, but I can't help but think the level of click fraud would be so much lower if they didn't syndicate their ads and share the click revenue.

Businessweek talks about Ghosemajumder's suggestion to move towards a pay per action system rather than per click. Google's experimenting with some performance based stuff, but they'll never move completely to that model. They would lose too much revenue if they did that, not to mention that all their adsense publishers wouldn't like it either.