Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, June 21, 2006

Yahoo's Answers Launches New Campaign

Yahoo Answers is pretty cool. There are other answers websites out ther, but I think what makes this one work is the sheer volume of Yahoo users that are always online answering questions. Sometimes you'll get a lot of junk answers, but there are also a lot of legitimately good answers being given. I think the points system works as an incentive to answer well so your response will be picked as the best answer.

Yahoo just launched a Ask the Planet campaign to advertise their new offering. Every day they have a different prize--today's prize is a 3 oz bar of gold. To enter the contest you just have to answer a question in the selected category of the day. Today's category is business and finance. The more you enter, the more chances to win. It's really a genius idea for generating tons and tons of content in whatever categories they choose to highlight. The promo is linked from the homepage, but I first noticed it mentioned in the DMNews.

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