Search Trends - Search Engine Marketing

I finally got the latest issue of Search Marketing Standard magazine. Everyone else has had theirs for a while, but mine got lost in the mail due to my moving offices and homes in the past couple months. It looks like a pretty good magazine. It's quite thin, but probably due mostly to being so new that there aren't a lot of advertisers yet. I haven't read all the articles yet, but there are some that look good, like the interview of adwords guru Perry Marshall. It kind of reminds me of the first few issues of Revenue magazine (for affiliate marketing). That magazine was seriously lacking in any real, useful content. Over time they got better and seem to have gotten in touch with the industry a lot more. I hope this search marketing mag improves the same way. It's a difficult task to keep it current in this industry that is constantly changing and there are thousands of bloggers spewing out the latest news as it happens. I doubt a magazine will ever be the venue for the current news, but I think there is a place for a search marketing magazine. If nothing else, it could open non-search marketing people's eyes to what search is all about.