Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Wednesday, June 28, 2006

Keyword Position Report from Google Analytics

Just read about a new report over on the Analtyics blog that shows you your CTR and Conversion rate based on the position of your ads. Could be a pretty useful feature. Google thinks it's great because it will get people to bid for the top positions, but it could prove useful in analyzing the effectiveness of ads based on their positions on the page.

They also mentioned that they're opening the floodgates on new signups, which I was actually going to mention that I'd noticed recently with new analytics getting invite codes very quickly (within a few days).

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