How to Use Web Analytics
If you're new to web analytics, or even if you have been digging through analytics reports for a while, you could benefit from this great article on basic web analytics. It's an interview with Avinash Kaushik (never heard of him, but he gives good advice). He suggests six key reports that everyone should run for their sites. I also liked the final point he makes about understanding which keywords are making you money. This is an important piece that many ppc advertisers don't pay close enough attention to and they end up spending way too much money on ppc advertising.
(thanks, Paul for pointing me to this article)
BTW-this is labeled as part 1, so part 2 should be coming soon...
(thanks, Paul for pointing me to this article)
BTW-this is labeled as part 1, so part 2 should be coming soon...
posted by Dave @ 11:33 AM
1 Comments:
At 8:28 AM,
Avinash Kaushik said…
Dave: Thanks for your kind words on the interview (even though sadly you have not heard of me : ). I am kidding of course.
Since you are interested in Search Engine Marketing I wanted to share two recent posts I have done in the sphere of search that I felt might be interesting to you:
Turbocharge Your SEM/PPC Analysis:
http://www.kaushik.net/avinash/2006/06/excellent-analytics-tip3-turbocharge-your-semppc-analysis.html
Are you into Internal Site Search?
http://www.kaushik.net/avinash/2006/06/are-you-into-internal-site-search-analysis-you-should-be.html
If you have any feedback on either please do let me know (via comments on my blog or critique on your blog or via email).
Thanks again,
Avinash.
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