Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Thursday, June 15, 2006

Google Search for Governent Sites

Google has launched a specialized search for searching US Government docs the new gov search is available at http://usgov.google.com. It's a good strategy by Google to expand their search offerings into vertical areas like this. You could have probably gotten similar results from an advanced search by filtering TLD, but real people don't know how to do advanced searches. By narrowing the web by domain or format (ie blog search, news search, image search), you make it easier for people to find what they're looking for.

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