Search Trends - Search Engine Marketing

Current news and events in the world of search engines and search marketing. Includes links and commentary on current search engine events.

Monday, June 26, 2006

Banner Blindness

This article on ClickZ talks about an eye-tracking study that shows people largely ignore banner ads and look more at text ads than banners. Well, duh...isn't that why Google's such a hot shot--they figured that out a while ago. I guess it doesn't hurt to have some eye-tracking data to back it up.

posted by Dave @ 11:11 AM  

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