Yahoo Gives More Details About Ad System Upgrade

Hmmm...somehow I never noticed before now that they had a codename for the update that Yahoo's making to their ad system. I guess they're calling it the "Panama upgrade". Hey, who says Google's the only one that gets a dorky codename for any change in their algorithm or advertising system? Anyway, SEW has more details on the changes to YSM's ad system. Looks like Yahoo is finally coming around and adding some of the features they should have had ages ago like Geo-targeting and multiple ad testing. Supposedly the control panel is more intuitive, too, which would be a welcome change.