New Yahoo! PPC System
I got an email from Yahoo about the new and improved ad systems for Yahoo Search Marketing. They realize they need to step things up after getting the boot from MSN.
Here are some snippets from their email message:
Easy-to-Use Control Panel
A completely redesigned, easy-to-navigate control panel will help you see what's working and what's not--at the level of detail you choose--so you can take action and get even better results.
Fast Ad Activation
Most new ads will go online within minutes, allowing you to connect with customers quickly, and easily make changes to your ads whenever you need to.
Ad Testing
Easily test multiple versions of an ad to find the message that works best for your customers and provides the greatest return on your advertising investment. You can then choose to shift impressions to the ad that performs best.
Geo-Targeting
Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs.
Campaign Budgeting, Forecasting and Scheduling
Create, budget and schedule individual advertising campaigns for greater control over your advertising strategy and spending. Review forecasts of your potential clicks based on your bids and budget and see how many clicks you're leaving to your competitors.
Visibility
Understand how well your ads are performing relative to your competitors with the new Quality Index displayed for each ad. You'll also see the bid range necessary for premium placement at the top of the search results page.
Easy-to-Use Control Panel
A completely redesigned, easy-to-navigate control panel will help you see what's working and what's not--at the level of detail you choose--so you can take action and get even better results.
Here are some snippets from their email message:
Easy-to-Use Control Panel
A completely redesigned, easy-to-navigate control panel will help you see what's working and what's not--at the level of detail you choose--so you can take action and get even better results.
Fast Ad Activation
Most new ads will go online within minutes, allowing you to connect with customers quickly, and easily make changes to your ads whenever you need to.
Ad Testing
Easily test multiple versions of an ad to find the message that works best for your customers and provides the greatest return on your advertising investment. You can then choose to shift impressions to the ad that performs best.
Geo-Targeting
Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs.
Campaign Budgeting, Forecasting and Scheduling
Create, budget and schedule individual advertising campaigns for greater control over your advertising strategy and spending. Review forecasts of your potential clicks based on your bids and budget and see how many clicks you're leaving to your competitors.
Visibility
Understand how well your ads are performing relative to your competitors with the new Quality Index displayed for each ad. You'll also see the bid range necessary for premium placement at the top of the search results page.
Easy-to-Use Control Panel
A completely redesigned, easy-to-navigate control panel will help you see what's working and what's not--at the level of detail you choose--so you can take action and get even better results.
posted by Dave @ 9:20 AM
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