Search Trends - Search Engine Marketing

I guess you're not cool unless you're doing some kind of advertising promotion in conjuction with Google. I just saw the latest as a flipped through my latest issue of Wired and saw an insert with a big picture of the earth and it says "Is your Mazda CX-7 hiding here?" then you open it up and it says, "or here?" and folds out to explain the sweepstakes. It's essentially a treasure hunt using Google Earth. It directs you to neversawitcoming.com for the video clues to get started on the hunt. I haven't even checked out the clues, but I thought the concept was very cool. I've thought about doing something similar as a promotional gimmick to drive traffic to one of my sites, but never really pursued it. I have a feeling this isn't the last Google promotion we'll see this year...

By the way, I just realized this is old news but it's the first I've heard of it.